Recently I was asked to fill in the blank space after given phrases. My responses were, I suspect, not quite what was expected as the impetus of the form came from a business forum where emphasis it seems is often very much on the use of hyperbole plus the use of repetition as in ‘I will become rich if I continually inform everyone I am fabulous, gifted and the answer to their searching’
Niche marketing as way of life and basis for something akin to a belief system that could easily be interpreted as a religion. There are acolytes who spread the word and disciples who endeavour to follow the true way of the enlightened one who offers promise of six figure income and glorious sun kissed beach lifestyle for any who closely follow their words.
I joined the forum as I have always had an interest in economics and want to understand how other women build life and business as a whole that not only puts food on the table for themselves and their families/community but also cultivates and creates an ethical approach to production both of service/product and income and its use. I also joined because I wished to hear other women’s voices that are in ethical business and those who are exploring and working towards setting up their own business.
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